🔎Analytics

Once a live is over you can check different metrics generated during the live.

Overview

Show length: Duration of your live event from the scheduled time to the end of your live. The duration of the replay can be different

Total watchtime: Number of viewers (live and replay) x Average watch time

Viewers

Total number of unique viewers for the live and total views for the replay
Average time spent watching the live or replay.

In order to prevent extreme cases, the watch time per viewer can't exceed the duration of the live. For example, a viewer who kept the live open once it was over on an unused browser tab, this viewer will count as having watched the entire length of the video.

Live overview

Monitor the number of viewers, hearts, messages and add to cart minutes by minutes during the live. You can hover any minute of the live event to see more details

Hover the yellow tab on the bottom to see details of the highlighted product

Viewers device

Total number of viewers on desktop and mobile for live and replay.

Most tablets count as mobile devices, but some depending on the device could count as desktops.

Interactions

Likes

Like sent: Total number of hearts sent during the live
Like engagement: Number of viewers who sent at least one like
Average like: Average number of like sent by the viewer who sent at least one like

Chat messages

Messages sent: Total number of messages sent during the live
Chat engagement: Number of viewers who sent at least one message
Average messages: Average number of messages sent by the viewer who sent at least one message

Add to calendar

Mesure how many people add this event to their calendar.

SMS notification

To learn more about this feature click here

In addition to the add-to-calendar feature, the viewer can register to be notified by SMS when the live starts.

This measure:

How many people registered for this event
How many SMS were sent
How many viewers join the live from the SMS link

Sales

Product added to cart during the live and replay
Total number of carts: Number of viewers with at least 1 product in their cart
Total revenues: The value of all the products added to the cart. This is an estimation since we can't track the checkout. If you want to do it, you can add your tracking event to our add-to-cart event (learn more here)
Average cart: Average cart value for viewers with at least 1 product in their cart