Analytics
Last updated
Last updated
Once a live is over you can check different metrics generated during the live.
Show length: Duration of your live event from the scheduled time to the end of your live. The duration of the replay can be different
Total watchtime: Number of viewers (live and replay) x Average watch time
Total number of unique viewers for the live and total views for the replay
Average time spent watching the live or replay.
In order to prevent extreme cases, the watch time per viewer can't exceed the duration of the live. For example, a viewer who kept the live open once it was over on an unused browser tab, this viewer will count as having watched the entire length of the video.
Monitor the number of viewers, hearts, messages and add to cart minutes by minutes during the live. You can hover any minute of the live event to see more details
Hover the yellow tab on the bottom to see details of the highlighted product
Total number of viewers on desktop and mobile for live and replay.
Most tablets count as mobile devices, but some depending on the device could count as desktops.
Like sent: Total number of hearts sent during the live
Like engagement: Number of viewers who sent at least one like
Average like: Average number of like sent by the viewer who sent at least one like
Messages sent: Total number of messages sent during the live
Chat engagement: Number of viewers who sent at least one message
Average messages: Average number of messages sent by the viewer who sent at least one message
Mesure how many people add this event to their calendar.
To learn more about this feature click here
In addition to the add-to-calendar feature, the viewer can register to be notified by SMS when the live starts.
This measure:
How many people registered for this event
How many SMS were sent
How many viewers join the live from the SMS link
Product added to cart during the live and replay
Total number of carts: Number of viewers with at least 1 product in their cart
Total revenues: The value of all the products added to the cart. This is an estimation since we can't track the checkout. If you want to do it, you can add your tracking event to our add-to-cart event (learn more here)
Average cart: Average cart value for viewers with at least 1 product in their cart
Analyze the details for each product
Timestamp when the product was highlighted during the live
Number of add to cart + Timestamp
Total value added to cart
Select the live you want to see and a time period and measure your event's performance over time.
Click export to get all those metrics in an Excel file.
On this page you can see:
Total watchtime: Number of viewers (live and replay) x Average watch time
Product presented: Number of products shown during your live
Product PDP: Number of views of product page during live and replays
On the chart red bars show the live, replays are in grey
