> For the complete documentation index, see [llms.txt](https://wiki.ls.skeepers.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.ls.skeepers.io/overview/analytics.md).

# Analytics

Once a live is over you can check different metrics generated during the live.

## Overview

<figure><img src="/files/BEAcNvV3PsVw2H99IWYk" alt=""><figcaption></figcaption></figure>

Show length: Duration of your live event from the scheduled time to the end of your live. The duration of the replay can be different

Total watchtime: Number of viewers (live and replay) x Average watch time

### Viewers

<figure><img src="/files/5SrQJJojeSAQJlb8U2e0" alt=""><figcaption></figcaption></figure>

* Total number of unique viewers for the live and total views for the replay
* Average time spent watching the live or replay.

In order to prevent extreme cases, the watch time per viewer can't exceed the duration of the live. For example, a viewer who kept the live open once it was over on an unused browser tab, this viewer will count as having watched the entire length of the video.

### Live overview

<figure><img src="/files/1AXUAEI2rgAGWvz5zeOI" alt=""><figcaption></figcaption></figure>

Monitor the number of viewers, hearts, messages and add to cart minutes by minutes during the live. You can hover any minute of the live event to see more details

Hover the yellow tab on the bottom to see details of the highlighted product

### Viewers device

Total number of viewers on desktop and mobile for live and replay.

Most tablets count as mobile devices, but some depending on the device could count as desktops.

<figure><img src="/files/GbXk2NoAoiSxL7s9L4nv" alt=""><figcaption></figcaption></figure>

## Interactions

### Likes

<figure><img src="/files/dhpM4gHGUdBc3v6CVfEi" alt=""><figcaption></figcaption></figure>

* Like sent: Total number of hearts sent during the live
* Like engagement: Number of viewers who sent at least one like
* Average like: Average number of like sent by the viewer who sent at least one like

### Chat messages

<figure><img src="/files/i9HIR3g4MDEUUKmehI1f" alt=""><figcaption></figcaption></figure>

* Messages sent: Total number of messages sent during the live
* Chat engagement: Number of viewers who sent at least one message
* Average messages: Average number of messages sent by the viewer who sent at least one message

### Add to calendar

<figure><img src="/files/r6vAkq33GePmHwZTCzkB" alt=""><figcaption></figcaption></figure>

Mesure how many people add this event to their calendar.

### SMS notification

<figure><img src="/files/qQwlRMAdmXz8up7BJ3Kv" alt=""><figcaption></figcaption></figure>

To learn more about this feature click [here](/features/sms-notifications.md)

In addition to the add-to-calendar feature, the viewer can register to be notified by SMS when the live starts.

This measure:

* How many people registered for this event
* How many SMS were sent
* How many viewers join the live from the SMS link

## Sales

<figure><img src="/files/EEfnZKyRjDS2J7kduPNN" alt=""><figcaption></figcaption></figure>

* Product added to cart during the live and replay
* Total number of carts: Number of viewers with at least 1 product in their cart
* Total revenues: The value of all the products added to the cart. This is an estimation since we can't track the checkout. If you want to do it, you can add your tracking event to our add-to-cart event (learn more [here](/overview/integrate-the-player.md#addtocart))
* Average cart: Average cart value for viewers with at least 1 product in their cart

### Products performance

<figure><img src="/files/IGEll61dPrl0LCEUMRJN" alt=""><figcaption></figcaption></figure>

Analyze the details for each product

* Timestamp when the product was highlighted during the live
* Number of add to cart + Timestamp
* Total value added to cart

## Global metrics

<figure><img src="/files/v0jZVZOgqRJGz69qPnfP" alt=""><figcaption></figcaption></figure>

Select the live you want to see and a time period and measure your event's performance over time.

Click export to get all those metrics in an Excel file.

On this page you can see:

* Total watchtime: Number of viewers (live and replay) x Average watch time
* Product presented: Number of products shown during your live
* Product PDP: Number of views of product page during live and replays
* On the chart red bars show the live, replays are in grey


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